“I would say it’s probably about 5-to-1 outselling other new products like seltzers,” says Carl (who declined to give his last name), the manager of Ulmerton Liquors in Largo, Florida. According to accounts from retailers in those states, drinkers are buying the four flavors of Hard MTN DEW (Original, Baja Blast, Black Cherry and Watermelon) at rates far beyond other recent hard seltzer and FMB launches.Ĭhain retail sales data for Hard MTN DEW will be available soon, but based on anecdotal accounts from grocery and liquor stores, the numbers should look promising. Were legal drinking age adults really asking for a spiked version? ( Boston Beer says Mountain Dew soda was originally created as a mixer for spirits 80 years ago.) And how was Pepsi, which hadn’t until now distributed alcohol, planning to legally and logistically move into this highly regulated space? The latter, at least, has an answer: Pepsi created a new business division, Blue Cloud, to seek alcohol distribution licenses in Hard MTN DEW’s 17 proposed launch markets.Ĭurrently available in three states-Iowa, Florida, and Tennessee-Hard MTN DEW has come out of the gates swinging. To start, the standard version of Mountain Dew is itself a flavor mystery. “That’s unusual.”Ī nnounced in August, the flavored malt beverage (FMB) initially drew its share of “WTF” reactions. She says her Kroger sold out of its first delivery of 18 cases of Hard MTN DEW within four days. “Unfortunately it sold out before I could force myself to try it,” says Lauren Reardon, assistant store manager of a Kroger grocery store in La Verne, Tennessee. 22 debut, one thing has become clear from retailer reports: Drinkers are more than ready to get all jacked up on boozy Mountain Dew. Hard MTN DEW’s development, production, and distribution are convoluted. Big plays, smart moves, and otherwise curious indicators of beer's possible future.
Message in a Bottle with Brewery Ommegang.Beer is Labor with East Brother Beer Co.Let Go or Get Dragged by Jerard Fagerberg.Ferments at Low Temps by Stephanie Byce.You can find out more details about the contest by heading to the official rules. To celebrate the launch, Mountain Dew has a new contest that could score you a chance to win a trip to taste Hard Mountain Dew in Nashville, Tennessee.
To find a location near you stocked with the sip, you’ll want to visit the official Hard Mountain Dew website for more updates. The brand will also announce more locations throughout 2022 that will offer the sip, so don’t worry if you’re not in one of the three states initially rolling it out. The product is currently rolling out across retailers in Florida, Tennessee, and Iowa, so you’ll want to keep an eye out for the bold beverage the next time you’re shopping. You can purchase Hard Mountain Dew in 24-ounce single-serve cans and in 12-pack Mix Packs, which include 12-ounce cans of the different flavors.
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The new Hard Mountain Dew is certainly a great option to have at any any movie marathon or party you have planned. To make things even better, there are four flavors you can choose from: Original Mountain Dew, Baja Blast, Black Cherry, and Watermelon. With a 5% ABV, the sip features no caffeine or added sugar. Mountain Dew teamed up with Boston Beer Company to release the four new flavored canned cocktails, which pay tribute to Mountain Dew’s OG roots since the soda was originally created to be a mixer for alcoholic drinks. 22, and it’s the brand’s first-ever boozy beverage that combines the OG soda with alcohol. Hard Mountain Dew officially dropped on Feb. If you’re wondering where to buy Hard Mountain Dew, here’s everything you need to know. Yep, you heard that right - Hard Mountain Dew is rolling out at select locations, which means you can look forward to swapping in the new alcoholic beverage to your go-to list of sips. Get ready for a boozy twist on a soda you know and love: Mountain Dew.
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